BRANDING,
MORE THAN A PRETTY FACE.
IT'S AN EXPERIENCE CREATED THROUGH THE ART OF BRAND STRATEGY, AND THE STRATEGY OF BRAND DESIGN.
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IF A CERTAIN VISION KEEPS TUGGING AT YOU TO GET OUT OF YOUR HEAD AND INTO THE WORLD, IT'S LIKELY THAT THE WORLD NEEDS IT.
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SEEMINGLY SMALL CONTRACTIONS IN YOUR BRANDING CAN RESULT IN A QUICK “NO” BASED ON GUT RESPONSE ALONE. A GUT "NO" CAN BE THE MOST VALID AND FINAL ONE OF ALL. SINCE BRANDS ARE LIVING ENTITIES, THESE CONTRADICTIONS CAN BE HARD TO DETECT. BRAND AUDITS CAN HELP.
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"Deneen is extremely talented and puts a unique and special
touch on all her work. Her contribution is invaluable".
MARIANNE WILLIAMSON / SISTER GIANT
If you’re an entrepreneur who goes against the status quo and approaches things through your own lens, then you’re in the right place.
Is your vision (and what drives it) outside of the mold of whatever industry you’re in?
Even if your business or project has been done a million times over, your approach and vision for it is what sets it apart.
And because every pot has a lid, there’s a whole customer base out there waiting for it. The way you find each other is through the your brand experience.
I specialize in helping creatives, conscious-driven, and/or disrupting entrepreneurs create that experience, regardless of industry or status.
Because, sometimes it's about disrupting a space with a brand new invention; and other times it's about disrupting the vision of an age-old space.
Either way, your raw vision and imagination is the reason for it, so that's where we start our work together.
We'll integrate the brass tacks of traditional brand strategy with a holistic approach, then move it into function and form.
This results in reaching your ideal customer on an intuitive and emotional level.
GAINING AN ALLY.
Creating or evolving a brand can feel overwhelming, even terrifying, and sometimes intimidating, especially when entrusting your vision to a designer and strategist; which is understandable.
My process is rooted in collaboration and partnership with you, the client. I provide a safe space for your vision to unfold; with the experience and skill-sets to shape your brands foundation along the way.
This process quickly turns overwhelm into empowerment, and terror into brand intelligence.
And, it's a highly creative and fun process, as it should be.
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THROUGH OUR WORK TOGETHER, WE'LL EXPLORE THE ESOTERIC AND THE EXOTERIC OF YOU (PERSONAL BRAND), YOUR VISION (BUSINESS BRAND), AND HOW THE TWO INTEGRATE (LEGACY). BECAUSE THERE'S YOU, YOUR BRAND, AND THE DESTINY OF THAT BRAND ONCE IT'S RELEASED INTO THE WILD (EVOLUTION & PIVOT DEMANDS).
