GRAPHIC DESIGN + BRAND STRATEGY
Funk Delicious Creative aka Funk Delicious Designs is a graphic design and brand strategy studio with an holistic approach. Founded by renowned designer and art director, Deneen Alexandra. Deneen’s is a published and award wining designer and art director. Her clients have included OmniPeace, Marianne Williamson, Rwanda Rocks, Global Music Box, Bark N’ Bitches, Johnson & Johnson, HBO Films, Sony Wonder, Shine America, Radiant Images, to mention a few. Funk Delicious offers Full Scope Brand Design and Strategy, VIP Days, Brand Audits and Consultation services and is located in Los Angeles, CA
WHAT IS BRANDING
?
If you ask 100 people what branding is, you'll likely get 1,000 different answers. Because ultimately, it's a feeling that triggers a gut response one way or another, both positive and negative. Even if they don't know the technical or design reasoning behind it, they won't forget the feeling it invoked.
In bumper sticker terms; branding is an experience created through the art of strategy and the strategy of design.
While your graphics need to be visually strong (that's a given), to truly connect with your marketplace, they must also be rooted in something more.
So that's what I do; I provide a collaborative space for your vision to unfold, and have the experience and skill-sets necessary to shape your visual identity and brand experience into what it's meant to be.
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SCROLL THRU FOR SELECTED WORK, APPROACH, & SERVICES. MORE ON THE "WORK" PAGE.
IF A CERTAIN VISION KEEPS TUGGING AT YOU TO GET OUT OF YOUR HEAD AND INTO THE WORLD, IT'S LIKELY THAT THE WORLD NEEDS IT.
SEEMINGLY SMALL CONTRACTIONS IN YOUR BRANDING CAN RESULT IN A QUICK “NO” BASED ON GUT RESPONSE ALONE. A GUT "NO" CAN BE THE MOST VALID AND FINAL ONE OF ALL. SINCE BRANDS ARE LIVING ENTITIES, THESE CONTRADICTIONS CAN BE HARD TO DETECT. BRAND AUDITS CAN HELP.
MARIANNE WILLIAMSON / SISTER GIANT
EVENT BRANDING / VIEW CASE STUDY
"Deneen is extremely talented and puts a unique and special
touch on all her work. Her contribution is invaluable".
MARIANNE WILLIAMSON / SISTER GIANT
If you’re an entrepreneur who goes against the status quo and approaches things through your own lens, then you’re in the right place.
Is your vision and what drives it outside the mold of whatever industry you’re in? Even if it's been done a million times over, your approach and vision for it are what sets it apart.
And because every pot has a lid, there’s a whole customer base out there waiting for it.
The way you find each other is through your brand experience.
I specialize in helping entrepreneurs with nuanced visions create that experience, regardless of industry or status.
Because sometimes it's about disrupting a space with a brand new invention, and other times it's about disrupting the vision of an age-old space.
Either way, your raw vision and imagination are the reason for it, so that's where we start our work together.
THROUGH OUR WORK TOGETHER, WE'LL EXPLORE THE ESOTERIC AND THE EXOTERIC OF YOU (PERSONAL BRAND), YOUR VISION (BUSINESS BRAND), AND HOW THE TWO INTEGRATE (LEGACY).
FOOD BRANDING + PACKAGING
CLICK ON IMAGES TO VIEW FULL PROJECT(S)
BRANDING IS WHAT YOU'RE OFFERING AND WHAT YOU STAND FOR COMMUNICATED ON AN INTUTIVE AND VISUAL LEVEL.
BARK N' BITCHES
LOGO / IDENTITY / INTERIOR BRANDING / MARKETING / SIGNAGE / APPAREL • VIEW CASE STUDY
"If you are looking for the ultimate collaborator to brand your image… run don't walk towards Funk Delicious. I started my business with Deneen as my branding partner. My logo has become a powerful tool of recognition from what we created. Her ability to go to another dimension creatively, to bring her images to reality is all part of the magic that Deneen weaves. I have continued to use Funk Delicious as my business grows and to add onto what this master of branding started. I can't imagine my business without her."
SHANNON VON ROEMER / BARK N' BITCHES
Discovery
into Creative
THE PROCESS OF EXPLORATION
Margo Chase said, "effective design creates an emotional connection and communication that transcends language and creed". It's true. And this connection is key to the success of any brand.
To get there, we'll integrate the brass-tacks of traditional branding (linear) with a holistic approach (non-linear).
We then take all that discovery into a comprehensive and cohesive look and feel.
Not only does this make for a unique brand identity that connects with your audience, it also creates an empowering foundation for you to build on as you grow and navigate all the decisions, pivot demands, culture shifts, legacy and succession plans you'll be faced with along the way.
DESIGN THINKING.
OMNIPEACE FOUNDATION
{EXTENSIVE} BRAND DESIGN & STRATEGY / APPAREL / PRESS / MARKETING / WEBSITE / PACKAGING / {MORE}.
*PLUS* SUBSIDIARY BRANDS FOR "RWANDA ROCKS", "GLOBAL MUSIC BOX" & RWANDA DRUNK
• VIEW CASE STUDY •
"Working with Deneen has been a revelation. She is patient, kind, and thorough in bringing my vision to life. Deneen makes you feel like she's on your team and you're in this together. She is gifted and imaginative and gives a lot of herself to the creative process. In creating my logo, Deneen listened to what I hoped to accomplish, brought her experience to the table and created something that was exactly what I wanted. I always walk away from our meetings feeling more enthusiastic and thrilled about what we're achieving. I couldn't imagine anyone doing a better job and I'm extremely happy about the work she's done.
MYEESHA MURRAY / SEEN SOCIAL CLUB
BRANDS ARE LIVING BREATHING ENTITIES. ONCE THEY'RE RELEASED INTO THE WILD, THEY TAKE ON A DESTINY OF THEIR OWN. THE REAL JOB OF AN ENTREPRENEUR IS TO NURTURE THEIR BRAND THROUGH EVERY PHASE AND STAGE ALONG THE WAY.
CONSULTATION SERVICES
NOT ALL DESIGNERS ARE BRAND EXPERTS ,
AND NOT ALL BRAND EXPERTS ARE DESIGNERS.
HERE YOU GET THE BENEFIT OF BOTH.
Visit the CONSULTATION PAGE for more info and extensive options.
LOOKBOOKS & DECKS
* CLICK ON IMAGE(S) TO VIEW FULL PROJECT
• MORE AVAILABLE UPON REQUEST •
"Deneen branded my entire company, The Sunshine Boys. From the logo, business cards, letterhead, postcards, and brochure - to the t-shirts, website, and truck wraps. I could not be happier with the way it has all turned out. Deneen is amazing at what she does. She's educated in design, which gives her a leg up on most graphic designers. She's quick, yet patient, and very intuitive in helping find "your" vision. I would recommend her to anyone needing any sort of graphic design work. She does it all! And does it well.
RICHARD STANLEY / THE SUNSHINE BOYS
FULL SERVICE GRAPHIC DESIGN SERVICES:
Including, but not limited to...
LOGOS
ADVERTISING & MARKETING MATERIALS
COLLATERAL
SIGNAGE + ENVIRONMENTAL
SOCIAL MEDIA DESIGNS
PACKAGING
DECKS + LOOK-BOOKS + BROCHURES
BOOKS + CATALOGS
APPAREL
WEB DESIGN
SELL SHEETS
RETOUCHING
••• SOMETHING ELSE?
• HOLISTIC BRAND AUDITS
• BRAND DESIGN & STRATEGY PACKAGES
SERVICES
