Imagination Meets Form
DEVELOPING YOUR VISUAL STORY.
THE PROCESS OF EXPLORATION
Whether you're a Fortune 500 company, a boutique mom and pop shop, or somewhere in-between, your raw vision and imagination is the reason for it. So that's where we start our work together.
We'll integrate the brass-tacks of traditional branding with a holistic approach. Working this way results in visuals that reach your ideal customer on an intuitive and emotional level. And, it's really fun.
MEETING OF THE MINDS
I love a good collaboration; it's truly where the best work derives from. I won't talk you into a gratuitous design simply because it looks good. Looking good is a given, but there's more to branding than just a pretty face. Together we'll discover what that is for you and your brand.
FEEL INTO IT
I'll help you identify your emotional target. This is a must. If you ask most consumers how they make their purchasing decisions, they'll likely give an intellectual response. But really, the true decision comes down to an emotional one.
It's no surprise that successful design and brand solutions have the power to create an emotional connection that transcends language and creed. This human connection is crucial to the success of any brand, today more than ever.
AND SO IT BEGINS…
After I do all the aforementioned gathering, poking, and prodding, I go off and create for you. This involves imagination and inspiration from anywhere and everywhere (the best part), burning some midnight oil, and magic…lots, and lots of magic (also the best part).
This results in the fusion of words, ideas, concepts, subtext, art, and (or) images put into form. We streamline this process through until we land on the final concept.
SOLUTIONS IN ACTION.
AND SO IT CONTINUES...
Evolving your brand. We then evolve the final concept through all your supporting pieces that apply; identity, marketing, retail environments (interior branding), social media, etc., to best support your brand and communicate to your audience. This is where it begins to take on a dynamic and fluid form.
The end result is creating an ongoing experience around the entire look, feel, story and aura of your product or service.
You'll be able to advocate for your brand with confidence and certainty - and make informed decisions that you'll be faced with everyday.
If a certain vision keeps tugging at you to get out of your head and into the world, it's likely that the world needs it. This process will get you there.
MAKING BOLD MOVES
The first step is to determine if working together is a good fit. We'll get a sense of each other and discuss your project in more detail.
To achieve this, I offer free 30 minute consultations.
From there, if all goes well, I'll put together a detailed quote and project breakdown for you that outlines steps and cost in a clear and detailed way.
It's important to me that you have a clear sense of what to expect, and how things will unfold, so you feel safe and comfortable investing this process.
To schedule a time, start with sending an email expressing your interest and more about your project (please be as detailed and personal as possible) and I'll reach out to set something up.
I look forward to creating with you ~