THE PROCESS OF EXPLORATION™
My process is based on a unique exploration that integrates the brass tacks of traditional branding with conscious branding. This allows for the conversation about your business, service, or product to happen at a deeper level; this level is the intuitive place that your marketplace responds from. It is also where I work out from to create your look and feel, and all your supporting pieces that follow.
Whether you are a fortune 500 company, a boutique mom and pop shop, or somewhere in between, your raw vision and imagination is the reason for it. Bringing this aspect to the branding process is an important foundation in carving out your niche and bringing forth the 'it" factor.
I then look at the traditional aspects - your mission/vision statement, short and long term goals, target audience, culture, tagline exploration, marketplace, products, services and all the moving parts that make up your brand.
I immerse myself in all these pieces, take them apart and put them back together again into a shiny new look and feel that best communicates your vision in a simplistic, professional and unique way.
MEETING OF THE MINDS
One of my favorite things about the work I do is collaborating with my clients; it's truly where the best work derives from. I will not talk you into a gratuitous design simply because it looks good. Looking good is not enough and at the end of the day, it's somewhat subjective anyway.
What makes a truly good design is that it resonates and aligns with your voice and vision, and that it has value and meaning to it, even if it's not something that can be explained in a literal sense. To achieve this it takes the client and the designer to work as a team with equal investment in the outcome.
FEEL INTO IT
I will help you to identify an emotional target. This is a must to succeed in the arena of creative communication. If you ask most consumers how they make their purchasing decisions, they will likely give an intellectual response. But really the true decision comes down to an emotional one. In carving out your emotional target successfully, the creative work we do togther will be inspired from there.
AND SO IT BEGINS…
After I do all the aforementioned gathering, poking and prodding, I then go off to create for you. This most often involves imagination and inspiration from anywhere and everywhere (the best part really), conceptualizing, burning some midnight oil and magic…lots and lots of magic (also the best part). This results in the fusion of words, ideas and/or images put into form.
Through review, discussion, and of course, collaboration, we see what sticks and what doesn't. At this stage anything goes. It's the perfect opportunity to really dive into all aspects of what's working and what's not.
SOLUTIONS IN ACTION.
AND SO IT CONTINUES...
Evolving your brand. I now take that chosen concept and evolve it across all your many facets of marketing, retail environments (if applicable), and social media to best support your brand and communicate to your audience.
I love a great concept and even more, I love seeing it take shape and be celebrated.
I look forward to creating with you -
- Deneen Alexandra