NOT ALL DESIGNERS ARE BRAND EXPERTS AND NOT ALL BRAND EXPERTS ARE DESIGNERS
HERE, YOU GET THE BENEFITS OF BOTH.
“DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND” - PAUL RAND
As your consultant, my goal is to meet you where you're at and leave you with the necessary tools to advocate for your brand, and to make informed decisions you'll be faced with every day.
•••
OUR TIME TOGETHER CAN BE CUSTOMIZED TO YOUR SPECIFIC NEEDS,
OR IN THE FORM OF A FORMATTED SESSION.
If you're still not sure where to start, or would simply like to ease-in
to working together, I recommend starting with the formatted session.
- I've included details around both options below -
CUSTOMIZED
BRAND CONSULTATION SERVICES OFFER ENDLESS VALUE. YOU CAN STRUCTURE YOUR
TIME HOWEVER YOU'D LIKE TO ADDRESS ANY AREA YOU'D LIKE TO FOCUS ON.
BELOW ARE JUST A FEW IDEAS.
• NAVIGATING MILESTONES AND BENCHMARKS:
WHEN YOUR BUSINESS NEEDS SOME EXTRA ATTENTION
This Option May be Good For:
•• A NEW BUSINESS IDEA: you just want to flush it out more to see if it feels viable.
•• BUSINESS NAMING: there are many factors to consider when naming a business.
•• REBRANDING: many more factors to consider when facing a rebrand.
•• PIVOT DEMANDS: cha cha cha changes..they're enviable. Outsmarting them keeps you thriving.
•• MISSING LINK: something isn’t working or feels off, and you want to find the missing link.
•• COPYWRITING: your words needs words and those words need to convert to action - and action to sales
• LIASON OR ART DIRECTOR
I SPEAK FLUENT "CREATIVE".
This Option May be Good For:
You need help managing a campaign, website, or some other element or expansion goal. Perhaps the creatives working on it are missing the mark, and your brand message and visuals are suffering as a result?
It happens...a lot. It can be exhausting and a big ole time-suck.
There’s a way to direct creatives and process, and (so many) ways not to. Being one of them, I can help you navigate the process from the hiring stage to deliverables, or anywhere in between.
And as an added bonus, since I’m both a consultant and multi-disciplinary designer with years of strong design experience, I can jump in and design where (if) needed along the way.. kinda like your own personal super hero.
• EVOLVING STORY. ANALYSIS + SOLUTION DRIVEN RESULTS
MAKING YOUR MARKETING, DESIGN & BRAND MESSAGING PLAY NICE
This Option May be Good For:
Marketing and branding are ENTIRELY different forces. Branding is what's left after marketing sweeps through the room. Marketing is tactic - the puff piece, it’s the push. It’s fast talking and can leave you feeling a little empty in the end. It's the pop song vs. the classic.
Marketing most certainly serves a purpose. But If it's not on brand, it could leave an impression you may not want to be tied to down the road.
Branding is integrity, value, and trust. It’s the pull and represents what you stand for. It's legacy.
Aligning these two forces to work nicely together requires strategy, brand expertise, patience, and forethought. I can help with that!
• RETAINER
ONGOING FOR A VAST ARRAY OF REASONS (availability for this option is limited).
{Customized Pricing Varies}
SESSIONS
THESE SESSIONS ARE DESIGNED TO MEET YOU WHERE YOU'RE AT AND GET YOU MOVING IN THE RIGHT DIRECTION. THEY HAVE A BEGINNING, MIDDLE, AND END - SO BY THE END, YOU'RE CLEAR
ON WHAT YOUR NEXT STEPS SHOULD BE.
ABOUT THE SESSION:
Prior to our scheduled session, I'll send you a detailed and comprehensive list of questions to complete and send back.
I spend time with the answers and position your session in a way that best supports you.
Despite being a pre-set format, these sessions unfold in a way that's unique to the recipient. Each one couldn’t be more different from the other. It's quite fascinating, really, and they have a way of getting to the heart of the matter.
Through this Process, we'll work together to create an experience around the entire look, feel, and story of your product or service. First through theory and excavation, then through practical applications
(if it applies).
A good logo, website, or any design piece, goes far beyond what it looks good. While looking good is a given, it's a subjective goal, at best.
There's More Than Meets The Eye
Your sessions are are delivered online, in a one-on-one setting to wherever you are in the world. If you’re in Los Angeles, in-person sessions are available at a higher rate.
THE BRASS TACKS:
Once we carve out your brand story and it's experience, we'll dive into discussing the visuals that best support it.
(Please note: this only applies if visual branding is applicable to your session. If you're not there yet, or it's not relevant to your current needs, I'll structure this time to support what is).
Such As:
• COLOR THEORY:
We'll explore the best colors for your brand, and why. Colors stimulate a pituitary response, and carry trends and cultural responses. We'll figure out the best color palette for you.
• TYPOGRAPHY:
Typography goes far beyond choosing a font. It can single -handedly separate the professional brands from the non-professional.
There are many rules when it comes to typography. Some can be broken in creative and fun ways (with the right care), while others can diminish your brand in ways you're not even aware of, like A SILENT KILLER! Ok, maybe not that dramatic, but kinda.
Fonts also carry trends, just like fashion. Choosing the wrong one could set your brand up to be dated long before it's time.
Simply put, it's not a detail to be taken lightly.
• ELEMENTS: We'll sort out the best direction for your tagline, imagery, branding elements, and whatever other elements needed to best support your brand story.
WHO BENEFITS FROM
THESE SESSSIONS:
(Just to mention a few)
• DIY:
Those brave souls going the DIY route due to limited funds or simply want to do it themselves.
• LEAN IN:
New to the branding and design process, and understanding the value of it? This is a good place to start.
• ESTABLISHED:
Businesses that have an in-house design team but lack the deeper branding aspects.
• EVOLUTION:
Faced with the overwhelming task of evolving, and - or re-branding altogether to stay with the times? A session is a good place to start.
• MESSAGING:
A company that has all their visual elements in place. but it's just not linking up. A session will help you connect the dots and forge on.
• CROWD SOURCING
Crowd sourcing options are limited in what they offer, especially when it comes to brand development. But they're also a much cheaper option than professional design and branding services. A session can help you better direct the process with them.