NOT ALL DESIGNERS ARE BRAND EXPERTS AND NOT ALL BRAND EXPERTS ARE DESIGNERS -
HERE YOU GET THE BENEFITS OF BOTH.
“DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND” - PAUL RAND
ABOUT THE SESSION:
Through the Process Of Exploration™,
together we will set you on your way to create an experience around the entire look, feel and aura of your product or service, and at every point of contact throughout your consumer's experience.
A good logo, website, or any design piece, goes far beyond what looks good. While it's a given that it needs to look good, it's a subjective goal, at best.
THERE IS MORE THAN MEETS THE EYE.
Therefore, these sessions are designed
to meet you where you are and leave you with a solid direction from which to make decisions from around your brand – decisions that you will be faced
Sessions are delivered over Skype from anywhere you are in the world. If you’re
in Los Angeles, in person sessions
THE BRASS TACKS:
Once we address, streamline, and carve out all the aforementioned parts into a solid message to best define and present your niche appeal, we will discuss brass tacks, such as:
• COLOR THEORY: There are different pituitary responses to diferent colors, as well as trends and cultural responses.
• TYPOGRAPHY: This goes beyond choosing the right font. Fonts carry trends, just like fashion. You could be setting yourself up to be dated, or misrepresented with the wrong choice.
• ELEMENTS: Taglines, imagery – branding elements, etc.
Starting at $200 for first 60 to 90min -$150/hr thereafter.
Consultation fees can be put toward future design fees,
WHO BENEFITS FROM THESE SESSSIONS:
Those going the DIY route due to limited funds or simply want to do it themselves.
• LEAN IN:
New to branding and understanding the value of it. This is a good place to start.
Businesses that have an in-house design team but lack the deeper branding aspects.
Faced with the overwhelming task of evolving or re-branding all together to stay with the times a session is a good place to start.
A company that has all their design but it's just not linking up.
• CROWD SOURCING OPTIONS:
There is a wave of folks insistent on going with options like $99 logos, Vista Print, Fiever, etc. These options don't provide this needed foundation but are much cheaper than my design services. From our time together they can better direct the process.
-- JUST TO MENTION A FEW--