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WITH A
LEVEL UP
VIP
DAY!
DAY
?
WHAT IS A
VIP
VIP DAYS are designed to propel your business forward at an accelerated speed, and can be structured in a myriad of ways. They're executed with impeccable attention to detail and are solely dedicated to you and your top level-priorities.
We'll structure, organize, and plan it out together ahead of time so you get the absolute most out of your day.
Perhaps you have a tedious list of bits and bobs to get done, made even more tedious by the inevitable back and forth and wait times to get it all done
Or perhaps you want to elevate, evolve, or pivot some aspects of your brand and could use multiple services all at the same time to see it through. Such as consultation, collaboration, design, messaging, and problem-solving, just to mention a few.
Whatever the need, you and your brand will get the undivided attention it deserves.
ARE
VIP
GOOD FOR
DAYS
WHO
?
Generally speaking, VIP Days are best for established brands, but the approach may differ depending on how you like to work.
THE DESTINATION TYPE:
This is the business owner/entrepreneur who moves fast. Likes speed and acceleration, but demands quality and expertise in all things and is willing to pay for it. Too much process makes them itchy,
A VIP DAY for this client would likely be focused on a punch-list of deliverables with minimal collaboration. Process is secondary to the deliverables.
THE JOURNEY TYPE:
The business owner/entrepreneur who likes to feel into things. They’re the “journey” over destination type and likes to move with space and grace. They thrive on deep collaboration and nurturing the process through.
Their VIP DAY would likely be focused on more discussion, exploration, and collaboration as we work through their punch-list. Deliverables are secondary to process.
THESE TWO EXAMPLES ARE POLAR OPPOSITES, MOST FALL SOMEWHERE IN-BETWEEN.
Our initial discovery call will uncover how we approach and structure your day.
OF A
BENEFITS
VIP
DAY
Whichever way you roll, "the destination type" or "the journey type", the benefits and potential outcomes apply. Some of those benefits are:
MANIPULATING TIME.
Getting weeks or even months worth of work done in a day offers a massive amount of leverage across the board. As a result, you’re able to seize opportunities on the spot. And seized opportunities create more opportunities to seize. How many missed opportunities come and go due to not being ready? The stats are staggering.
CONFIDENCE INJECTION.
The renewed confidence needed to advocate for your brand in the day-to-day, and make informed decisions on the spot. You’ll feel this boost in a myriad of ways, freeing you up to make bolder moves.
*AVOIDING ZOMBIE BRAND PHENOMENA.
{EVOLUTION & PIVOT DEMANDS}
Brands are living breathing entities that need constant attention and auditing to stay on point and support your growth. The bonus factor of a VIP DAY is that this attention is built into the process by default.
THE COGNITIVE BENEFITS OF A
POSITIVE IMMERSIVE EXPERIENCE.
Research shows that positive immersion offers mental flexibility, nonverbal problem-solving abilities, and enhanced critical thinking skills. AKA, superhero traits of a successful entrepreneur.
AS WELL AS...
• SUSTAINABLE FORWARD MOTION
• AN INFLUX OF FRESH BAD ASS GRAPHICS
• YOUR RIDE OR DIE BRAND DESIGNER DEDICATED TO ALLTHINGS YOU FOR AN ENTIRE DAY.
-- to mention a few...
*{def.} Acute Zombie Brand Phenomena presents as a slow burn in engagement over time, and the reasons for it harder to identify the more time goes by.
HARNESSING THE
POWER OF IMMERSION
HOW
VIP
WORK
DAYS
ONBOARDING.
• Once you book your date, we’ll have an INTENSIVE INTAKE call to sort out all your needs and goals for your day.
• From there, I’ll put together a customized CREATIVE BRIEF to support and structure your day.
• We’ll then have another Zoom call to review and tweak as needed.
• The brief will include a request for any assets, information, homework, etc., to be received prior to your day. You'll be provided with details and instructions around this.
THE DAY OF.
• We’ll start our day off with a quick connect via phone or Zoom.
• I will be accessible to you all day over Zoom, FaceTime, and phone as I work through your brief. My schedule and environment will be cleared of any distractions for the entirety of your VIP Day.
• The demands of your brief will determine how much contact throughout the day best supports it. For production heavy punch-lists, less is more. If it’s heavy on collaboration, strategy, and consultation time, then more is more.
• To make the most of your investment, you will want to be readily available throughout the day without distractions or time limitations, so best to plan for that.
• The last hour of the day will be dedicated to an assessment call to wrap up the day and begin preparation on your deliverables. For more involved deliverables, delivery may extend to later in the evening or next day. We'll discuss as we go so you can plan accordingly.
A FEW
POSSIBLITES
FOR YOUR
DAY
Best part of a VIP DAY is that there are no limits and no boxes that you need to fit in. You can create your Day with full freedom in mind and create one that works best for you. The list below are simply ideas for you to think with. Think of them like ingredients; and together we'll structure the menu.
• BRANDING ELEMENTS TO SUPPORT OR EVOLVE
YOUR CURRENT BRAND.
(Brandmarks, Typography Systems, Brand Imagery, Icon Suites, etc. )
• CONSULTATION TIME
• BRAND STRATEGY
• ART DIRECTION
(Photoshoots, Videos, Printing, Vendors, Web Developers, etc.)
• BRAND AUDIT
• PACKAGING
• ENVIRONMENTAL & SPATIAL GRAPHICS
( Interior / Exterior )
• COURSE MATERIALS SALES SHEETS
• MARKETING COLLATERAL
• REVISIONS OR RECYCLING OF CURRENT GRAPHICS
• SOCIAL MEDIA GRAPHICS
• PRESENTATION PIECES / DECKS
• BUSINESS CARDS, MAILERS, PROMO PIECES
• MOVIE POSTERS & KEYART
• APPAREL
• WEB PAGES, LANDING PAGES
(NO PROGRAMMING)
…SOMETHING ELSE?
SOME THINGS TO
NO TE
Brand development projects and rebrands at the inception level are NOT available within the VIP DAY format.
WHY?
Because properly executing them requires more time and thought than this format allows. {If you're in need of these services, please reach out to schedule a discovery call.}
YOU COULD, HOWEVER:
Utilize a VIP DAY to assess and strategize a new business or project idea to see how viable it feels before investing further.
OR:
For brands in the development process, consultation and strategy services are highly beneficial. They'll offer guidance and direction on visual elements (color theory, typography, brandmarks, etc.), strategy, positioning, and messaging efforts. As well as make sure all the nuances throughout are aligned with form and function, which can be notoriously overlooked and lead to less engagement over time.
THE VALUE OF A VIP DAY HAS BOTH
TANGIBLE AND INTANGIBLE BENEFITS
IN EQUAL PARTS:
TANGIABLE VALUE
• You can get weeks, or even months worth of work done in a day when considering the notorious back and forth factor and loss of momentum when working the traditional way.
• A full day dedicated to your top priorities.
• Moving your business forward at an accelerated speed.
• All day consultation & strategy support.
• You have direct and prompt access to me throughout the entire day as we work through your agenda and punch list.
INTANGIABLE VALUE
• Momentum, discovery, immersion and the level of unfolding that can occur when given the time and space to support it.
• If you want to make adjustments to your brief throughout the day, YOU CAN!
• VIP Days are based on time, not deliverables. Which means, at any time we can veer from the brief as things unfold.
• Brands truly have their own destiny and purpose in the world, we're just the nurturers of that purpose. VIP Days offer the QT needed to check in and spend that time.
• Any entrepreneur who’s been around the block a time or two knows when to follow the fork in the road or pave a new one altogether. Working this way allows for that process in extraordinary ways.
MOST
FAQ's
ARE WE PHYSICALLY TOGETHER ALL DAY?
While you have access to me all day as I work through your brief, you don't have to be with me all day (virtually or otherwise). However, to make the most of your investment, you want to be readily available throughout the day without distractions or time limitations, so best to plan for that.
CAN I CREATE MY BRAND IN A DAY?
Logo and brand development services ARE NOT available for VIP DAYS. Creating the initial brand for any endeavor takes thought, time, and process. While we could get something aesthetically pleasing pulled off in a day, it would lack the foundational strategy a brand needs to have at its core to grow, evolve, and best support legacy and pivot demands.
WHAT IF WE DON'T GET THROUGH THE WHOLE BRIEF?
VIP Days are based on time over deliverables. If the pre-planned brief isn't completed by the end of day, what's remaining will have to be re-assessed and rolled into another day or project rate, if needed.
That said, with so much planning, collaboration, and constant communication throughout the entire process, it won't come as a surprise if the brief is not completed exactly as planned. It usually means that together we made some pivots and decisions along the way to focus on certain elements for longer than planned, or something new revealed itself.
If it's due to logistical issues on my part (I became unavailable at any point in the day for some unforeseen reason), I will make that time up to you.
TO
GET
STARTED
HOW
INITIAL DISCOVERY CALL:
Here we'll sort out your needs, wants, and goals for your VIP DAY. I can also answer any further questions about the process and elaborate where needed.
If we haven't worked together before, this will offer the opportunity to have a meet and greet and decide if working together is a fit.
If you decide to move forward from there, I'll send you the onboarding paperwork for review. Once that's signed and deposit is in place, I'll begin working on your brief.
CREATIVE BRIEF REVIEW:
Once I complete your brief, we'll have another call to review and make any adjustments needed to lock in a plan.
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