SECONDARY LOGO + SUPPORTING
BRAND & SUPPORT ELEMENTS
PROCESS & SCOPE
BARK N' BITCHES is a retail shop in the infamous Fairfax district of Los Angeles, CA.
CASE STUDY: Bark N' Bitches opened as a high-end retail shop featuring unique pet products. It was inspired by the owner's love for dogs and a long-standing reputation within the community for rescuing them from high-risk situations. The goal was for the shop's revenue to further support those efforts.
A few years after opening, the economic crash had taken a toll and the store was facing closure. The founder (Shannon) decided to combine her two efforts under one roof, making Bark N' Bitches the first humane pet shop of its kind.
MY ROLE: I worked closely with the owner from inception to carve out the brand's look, feel, messaging, and positioning. Then again through the evolution and pivot phase to support the new (aforementioned) direction. The pivot was subtle, as the original brand strategy accounted for (unforeseen) things of this nature.
DESIGNED the complete visual brand identity from logo through all supporting elements, in-store graphics, apparel, (multiple t-shirt designs over the years) signage, interior brand consultation, and original website (front-end design).
ART DIRECTED Illustrators, web developers, and signage vendors.
SIGNAGE / ART DIRECTION
A -LA -CARTE
ADVERTISING & MARKETING MATERIALS
SIGNAGE + ENVIRONMENTAL
SOCIAL MEDIA DESIGNS
DECKS + LOOK-BOOKS + BROCHURES
BOOKS + CATALOGS
••• SOMETHING ELSE?
• FULL-SERVICE BRANDING PACKAGES
• VIP DAYS
• CONSULTATION SERVICES
INQUIRE FOR PRICING
The first step is to have a discovery call to discuss your project needs and goals, and to determine the best strategy for achieving them. This will also allow us to see if working together is a good fit.
From there, I'll put together a detailed quote and project breakdown for you, outlining the steps and costs. This will give you a clear sense of what to expect and how things will unfold.
To schedule your discovery call, please send an email and I'll reach out to set something up.
Please be as detailed and personal as possible.
I look forward to speaking with you ~